'The Value of Water' affects the responsible use of tap water and does so through videos, messages and bottles that visualize the water expenditure in everyday actions such as brushing your teeth or scrubbing dishes.

The City Council and Hidralia, the company responsible for the Municipal Water and Sewerage Supply Service in San Fernando, have reinforced their commitment to the 2030 Agenda and the achievement of the UN Sustainable Development Goals (SDGs), through an awareness campaign on the responsible use of tap water entitled "The value of water" and which has been presented this morning at a press conference by the Council for Sustainable Development , Ignacio Bermejo, and the head of Hydralia in San Fernando, José Luis Trapero. 

This responsible and sustainable awareness campaign aims to project and sensitize citizens about the use of a scarce and essential resource, highlighting the high quality and guarantee of tap water while affecting the need to make responsible consumption, betting on savings.

To this end, the campaign is based on clear, measurable and, above all, visual examples. Through a measure as simple as a one-litre bottle, it shows the amount of water used when performing four actions as everyday as brushing your teeth, scrubbing dishes, showering or pulling the chain. Usual activities on a day-to-day basis that can be counted in bottles, to get a clearer idea of the water expenditure they entail. Small everyday gestures, which can save a great saving of the resource if they are made responsibly.

Specifically, the messages reflected in the videos that will be distributed by social networks, show how a shower is equivalent to using 90 bottles of a liter, scrubing the dishes an average of 75 bottles of one liter, washing the teeth are 15 bottles of a liter and pulling the chain is about 10 bottles of a liter. In this way, under the motto 'Think bottles' it is tried that people know with a closer and tangible data the expenditure of water that these daily gestures assume with one liter bottles and not cubic meters.

The campaign will be disseminated mainly on social networks and media, although there have also been one-litre glass bottles, reusable and the same as those referred to in the campaign, in which the different messages of awareness and savings are recorded.

The launch of this campaign is just one more act to alleviate the effects of climate change on the municipality and join the various initiatives that reinforce the city's commitment to the 2030 Agenda. If action is not taken soon and the current situation is reversed, Spain is estimated to become part of the 33 countries in the world with the greatest water stress in 2040. In fact, 20% of the national territory is already at risk of desertification as a result of increasingly intense and frequent droughts that have become the most obvious consequence of climate change in the country. Something contained in different reports from international institutions and agencies such as the UN and WWF.

In the autonomous community, the Junta de Andalucía has already begun processing for the approval of the decree regulating the drought situation in intra-Community riverographic demarcations in anticipation of the dry cycle spreading. This dry cycle, which began in 2018, is particularly affecting cadiz's water reserves and reservoirs such as the Hurons and Guadalcacín, where the San Fernando water comes from. Precisely the latter currently has 44% of its capacity (351.41 of its 800 hm3) being the lowest data of the last decade in August, as reflected in the history of the state of the reservoirs of the Junta de Andalucía.

For this reason, the City Council and Hydralia are aware of the need to carry out concrete actions to alleviate the drought and make San Fernando a sustainable and resilient city.
The Councilor for Economic Development, Ignacio Bermejo, said during the presentation of the campaign that "these actions that we present today by Hidralia, a permanent collaborator of the City Council, "are essential to raise awareness not only of the importance of saving water especially at this time where the reserves of swamps are significantly diminishing due to the scarcity of rains , high temperatures and water consumption but also to show the need to work together towards a fairer, more sustainable and resilient future".

In this regard, Bermejo has highlighted the firm commitment of the Municipal Government of San Fernando to the fight against climate change, the 2030 Agenda and the Sustainable Development Goals (SDGs). "We wanted to visualize this commitment in our management with the creation of the circular economy, climate action and ecological transition councils because we are aware that to achieve these objectives in the near future it is necessary that our governance actions be transverse. We are advancing the implementation of the SDGs, incorporating them into every municipal performance. An example of this is the project of the new park of La Magdalena, which is being drafted and already takes into account issues of energy transition, water use and use of materials. But we are also incorporating new green areas into San Fernando and we are betting on energy savings with the change of LED type luminaires in much of the city".

Regarding water management, Ignacio Bermejo has assured that the municipal government is advancing the new management model design for San Fernando and has announced that it will soon have a technical team that will work on its development. The municipal manager also wanted to highlight the participation of the City of San Fernando in the HUB in Innovation in Circular Economy, a public-private collaboration space created to contribute and advance a new economic and sustainable model, necessary after the economic crisis of COVID-19, and does so by the hand of municipalities such as Gavá, Seville, Gijón and Sestao and private bodies such as Vodafone , CETAQUA and TECH Friendly and Aigées de Barcelona. "Precisely the latter and the City of San Fernando are responsible for establishing the strategic lines in terms of water," he said.
For his part, José Luis Trapero, manager of Hidralia in San Fernando, has pointed out that in addition to raising awareness of consumption habits, water management has to be efficient to achieve this sustainability and "not to lose a drop of water". To this end, Hidralia is committed to the implementation of intelligent technologies adapted to this climate crisis environment, where ever longer dry periods alternate with times of severe storms, which optimize resource management and provide an agile response to citizens to the adverse effects of climate change.

An example of this is the application of the sensorization of the supply and sewerage systems of the San Fernando network or the implementation of predictive models that allow testing or optimization of processes, performing tests with variables similar to reality without exposing the service, which represents a considerable improvement in both the security of supply and energy and water efficiency , used by Hydralia. The digital transformation of the service, is linked to the investment in maintenance and renovation of infrastructure, necessary to avoid losses and maximize efficient consumption, and thus achieve a green reconstruction of the most resilient municipalities and cities.